About ALA
Strategic communications for technology and life sciences
Years
Active since 1987
K
Contacts
In our proprietary database
+
Clients
Industry knowledge
STRENGTHS

Industry knowledge with technology and business understanding

Media experience and expertise in technical, business, trade and scientific communication

Proprietary database of specialist contacts

International reach with a multicultural, multilingual team boasting 80 years' combined PR experience
TEAM
“Having worked in biotech and high tech strategic communications for 15 years, I am confident that I and my specialist team can deliver the right results for your company. Since ALA started in 1987, we have built a global network of media contacts that are responsive to our client’s news announcements.”

Juliette Schmitt
ALA Director
- 18 years' experience in high tech PR across Europe and US
- Joined ALA in 2002 and became Director in 2012
- Previously worked at the Agence France Presse unit of the United Nations in New York
- Was part of the communications’ task force of the French delegation at the UN
- Diploma in Latin-American and US studies, multi-lingual, with high level computer literacy; spent one year at the University of Texas, Austin

Emilie Chouinard
Consultant

Amanda Bown
PR Account Manager
- Content creation and copywriting specialist, in charge of high-tech and life sciences clients
- Holds (UK) BTEC Higher National Diploma in Media Production and BTEC National Diploma in Photography
- Is learning new ways for full body movement; from handstands, cartwheels, adult ballet and contemporary dance classes, to most recently, adult street dance classes! As a former beauty journalist, she’s also a skincare addict.

Céline Gonzalez
Account Manager
- PR account manager, in charge of life sciences and high-tech clients
- B.A. in Marketing from the Dublin Business School and a Master’s degree in Communication and Multimedia
- 10 years’ experience in PR and communications, both agency and in-house, for healthcare, biotech and high-tech clients
- Lives in Bordeaux, world-renowned wine capital