About ALA

Strategic communications for technology and life sciences

Years

Active since 1987
K

Contacts

In our proprietary database
+

Clients

Industry knowledge

STRENGTHS

Industry knowledge with technology and business understanding

Media experience and expertise in technical, business, trade and scientific communication

Proprietary database of specialist contacts

International reach with a multicultural, multilingual team boasting 80 years' combined PR experience

TEAM

“Having worked in biotech and high tech strategic communications for 15 years, I am confident that I and my specialist team can deliver the right results for your company. Since ALA started in 1987, we have built a global network of media contacts that are responsive to our client’s news announcements.”

Juliette Schmitt

ALA Director

  • 18 years' experience in high tech PR across Europe and US
  • Joined ALA in 2002 and became Director in 2012
  • Previously worked at the Agence France Presse unit of the United Nations in New York
  • Was part of the communications’ task force of the French delegation at the UN
  • Diploma in Latin-American and US studies, multi-lingual, with high level computer literacy; spent one year at the University of Texas, Austin

Carol Leslie

Account Director

  • Highly skilled technology PR practitioner, in-house communications and PR agency experience
  • Master’s in Communications, Cornell University
  • Saxophone player, jazz enthusiast, enjoys French food

Emilie Chouinard

Consultant

  • PR specialist, in charge of life sciences and high-tech clients
  • Master’s degree in public relations / branding and advertising at CELSA Paris Sorbonne and bachelor’s degree in French literature
  • Born in Canada, has lived in France for 2 years
  • Food enthusiast, passionate about cinema and literature

Amanda Bown

PR Account Manager

  • Content creation and copywriting specialist, in charge of high-tech and life sciences clients
  • Holds (UK) BTEC Higher National Diploma in Media Production and BTEC National Diploma in Photography
  • Is learning new ways for full body movement; from handstands, cartwheels, adult ballet and contemporary dance classes, to most recently, adult street dance classes! As a former beauty journalist, she’s also a skincare addict.

Céline Gonzalez

Account Manager

  • PR account manager, in charge of life sciences and high-tech clients
  • B.A. in Marketing from the Dublin Business School and a Master’s degree in Communication and Multimedia
  • 10 years’ experience in PR and communications, both agency and in-house, for healthcare, biotech and high-tech clients
  • Lives in Bordeaux, world-renowned wine capital

Mark Tidmarsh

Office Manager - English Language Editor

  • Responsible for English language editing and administration in the Brighton office
  • Bachelor’s degree in Communications Studies from the University of Sunderland (UK)
  • Hobbies include cycling, hiking, gardening, theatre and cinema

Alexandra Alegre

Office Manager

  • Responsible for the administration and accounts in the Paris office
  • BTEC National Diploma in Management and Finance
  • Currently studying for her Higher National Diploma in Business
  • Enjoys singing and playing the guitar and piano